MTA Redesign

Rethink and redesign a better experience for people checking the Metro North Rail schedule through MTA website.

Role

Everything (individual project)

Time Frame

24 hours (this was a design challenge)


 
 

The Challenge

Redesign a new experience of checking Metro North Rail schedule on MTA website with using Google Material design language. 

 
 
 

Research

I conducted an online survey to help me understand current situation and the problem space. Then I went to Grand Central Terminal, asking 10 people to help me fill out the paper surveys and chatting with them. Though this, I familiarized the process of checking a train schedule, tools people use, frequency of using and their feelings and concerns. 

(Here is the survey)

Key findings 

There are two types of passengers: the everyday passenger and the occasional passenger. 

The usage of checking a train schedule from the website relatively lower than MTA apps or third party apps. Most people who used MTA website think it’s not easy to use for these reasons:

  • the information is too busy
  • there are too many clicks to get schedule info
  • they don't feel sure of getting on the right train when they see the schedule
  • they didn’t know delay info before taking the train

In general, the experience of checking a train schedule is not that hard, but it can be better!

 
 
 

User journey map

Gathering the results from surveys and interviews, I created a visualization of passengers checking the MNR schedule on the current website. 

 
 
 

Personas

 
 
 
 
 

Wireframes & UX flow

My next step was to visualize how my solution will work into wireframes.

Desktop

 
 

Mobile 

 
 
 

A/B Testing

Compare to the current MTA website, the main change in my redesign is the way users check a train schedule. Before I went further on details, I also created an alternative version of selecting the trip info. Then I brought these two versions to a few people, watching them fumble through the website to see which version performs better.

As these test users said, V1 looked similar to the current website, but it still needed many typing and checking from the map. They thought V2 was very easy to use and worked better than the current website.